Where to sell your online course?

Selling an online course is a great way to monetize your knowledge. However, choosing the right platform for selling online courses can be challenging — there are many tools on the market with varying features and costs. In this article, we suggest where best to sell your online course, discuss popular platforms (including Kajabi, Teachable, New Zenler, uTeach, Forento, Pathwright, Vonza, Publigo), and highlight what to look for when choosing. The text is SEO-optimized but above all aims to be a practical guide for online course creators looking for the ideal solution.

What to look for when choosing a course platform?

When selecting a platform to sell your own course, it is worth analyzing several key criteria:

- Sales model and costs: Check whether the platform charges commissions on sales. Some tools offer subscription plans without commissions (e.g., Kajabi, Thinkific), while others have free plans or lower fees with commissions on each transaction (e.g., Teachable on lower plans). Watch out for hidden costs, such as payment processing fees (typically ~2-3% per card payment).
- Payment support: Make sure what payment methods the platform supports. Most global services integrate with Stripe (credit cards) and PayPal, while Polish platforms often have built-in gateways like PayU, Przelewy24, Tpay, or PayNow — important if you are targeting Polish customers.
- Language and localization: For Polish course creators, Polish-language support and interface and the ability to charge in PLN may be important. Global solutions are usually in English but allow setting prices in PLN. Polish platforms (e.g., Publigo, WebToLearn) offer a Polish dashboard and local integrations (e.g., payments, invoicing), which can be a significant convenience.
- Marketing and additional features: Check whether the platform offers email marketing tools, landing pages, affiliate programs, quizzes, certificates, etc. All-in-one platforms (e.g., Kajabi) often have extensive marketing modules, while simpler tools focus on course hosting alone. The ability to connect your own domain and full branding of the course page is also important.
- Ease of use vs. flexibility: For beginners, intuitiveness is key — the ability to easily build a course without programming skills. More advanced users may need API integrations, Zapier, custom modifications, or data exports. It is worth assessing whether the platform provides adequate scalability as your course business grows.

With these criteria in mind, let us look at specific solutions.

Popular platforms for selling online courses

Below we present an overview of popular platforms where you can sell your online course. You will find both global all-in-one services and Polish course platforms tailored to local needs. Each tool has a slightly different set of features and business model — compare them to choose the best one for you.

Kajabi

Kajabi is one of the best-known all-in-one platforms for selling online courses, memberships, and other digital products. It lets you build a complete online business — from a website, through managing a mailing list and marketing funnels, to hosting video courses. Kajabi's advantages: very extensive marketing features and automations (e.g., email campaigns, upsells), no commissions on sales (you only pay a fixed subscription), and the ability to run your own affiliate program. The downside is the high price — Kajabi does not offer a free plan (only a trial), and monthly subscriptions are quite expensive compared to the competition. The platform supports payments through Stripe and PayPal (Kajabi also offers its own Kajabi Payments gateway based on Stripe), which means you can easily accept credit card payments from customers worldwide. Kajabi will be suitable for those who need a comprehensive solution and plan to sell at scale (e.g., multiple courses, subscriptions, coaching) with advanced marketing.

Teachable

Teachable is a very popular platform among course creators due to its ease of use and low entry barrier. It allows you to easily create a course page and accept payments without programming. Advantages: intuitive interface (creating lesson modules, quizzes, certificates), an available free plan (and paid plans from about $39/month), and no limit on the number of students. However, Teachable has commissions on lower plans — on the cheapest plan it charges about 5-7.5% per transaction (on higher plans there are no commissions, but the subscription increases). The platform supports Stripe and PayPal payments; importantly, Teachable can also handle end-customer taxes and VAT through its own system (offering Teachable Payments with global tax processing). For Polish creators, this means convenience for international sales, but for Polish sales invoices you need to take care of it yourself (more on that below). Teachable is a good choice for those who want to launch their first course quickly and test the market at low cost, accepting a small commission in exchange for a lower subscription.

Thinkific

Thinkific is another established platform for creating and selling online courses. Like Teachable, it is a hosted SaaS solution that allows you to build your own mini-site with a course without coding. Thinkific offers a free plan (with limited courses and features) and paid subscription plans — importantly, it does not charge commissions on sales on any plan (it earns from subscriptions). Functionally, Thinkific stands out with slightly greater customization options for the course page appearance and the option to create student communities in higher plans. It supports payments through Stripe and PayPal, and also has its own "Thinkific Payments" system facilitating installment sales and subscriptions. Compared to Kajabi, Thinkific has fewer advanced marketing tools (no built-in email marketing — external tools must be integrated), but tends to be cheaper. It is a solution for creators who want a stable platform without commissions and are willing to invest in additional marketing integrations as needed.

New Zenler

New Zenler is a relatively new all-in-one tool that is rapidly gaining popularity as a cheaper alternative to Kajabi. The platform offers course creation, membership sites, live webinars, and even a built-in email system for newsletters and sequences (which is rare). Currently, New Zenler operates in a beta model with an attractively priced subscription (Pro plan around $67/month with annual billing, a fraction of Kajabi's price). Advantages: a very wide range of features (courses, community module, webinars, emails, sales funnels) in one place, no sales commissions, and the ability to create multiple courses and pages. The platform integrates with Stripe and PayPal — one of its advantages is also support for additional gateways like Razorpay (for payments in India, for example), which may be important for international sales. The downside of New Zenler is its ongoing development — the interface can be less polished, and support slower than competitors. Nevertheless, if you are looking for a feature-rich all-in-one system at a reasonable price, New Zenler is worth considering.

UTeach

uTeach is an e-learning platform that lets you build your own course site in minutes. It is aimed at individual creators and small educational businesses. UTeach stands out with support for many payment gateways — beyond standard Stripe and PayPal, it also supports Razorpay, Paystack, and other systems popular in different regions. This makes it possible to accept payments from students in various countries. The platform offers features similar to Teachable/Thinkific (video lessons, quizzes, certificates, drip content, custom domain). UTeach pricing plans are competitive, with lifetime deals frequently appearing on sites like AppSumo. Positives: no sales commissions (you pay a fixed subscription or one-time for a lifetime deal), unlimited courses even on lower plans, and an available Polish language interface for students. This is a good solution for those who want to quickly launch their own course platform and value flexibility in payment method choices.

Forento

Forento (forento.io) is a new player in the course platform market, describing itself as a solution for creators tired of overly complex and expensive tools. It lets you create your own online academy — courses, memberships, and even paid podcasts or communities — with full branding. Forento features: a simple drag-and-drop course builder, built-in page builder (landing page, blog), ability to sell subscriptions and one-time products. A major advantage is no sales commissions — the platform does not take a % from transactions; you only pay the payment processor's commission. Forento natively integrates with PayPal and Stripe for payment processing, enabling quick acceptance of course payments. It is a relatively young tool, so it may not have as extensive integrations as older competitors, but it often offers favorable pricing plans (lifetime packages were available). Forento works well for solopreneurs, trainers, and coaches who want to quickly and cheaply launch their own course portal under their own brand.

Pathwright

Pathwright is an e-learning platform originally created for educators and training (e.g., for schools, organizations), but also allowing commercial course sales. It features an original approach to creating learning paths — courses can be designed as interactive paths with assignments, discussions, mentors, etc. Pathwright offers subscription plans (Starter from ~$89/month for a fairly large number of users) and does not charge commissions on course sales — all transactions are processed through a connected Stripe account, and the platform takes no percentage (beyond Stripe's ~2.9% + $0.30 fee). It also supports recurring payments (subscriptions) and bundle course sales. Pathwright may be an interesting choice for those who need rich educational features (mentoring, progress tracking, homework) and plan cohort courses with groups starting at the same time. In the Polish context, a downside is the lack of local integrations — payments go through Stripe (card), so BLIK or online transfers cannot be connected directly.

Vonza

Vonza is a platform described as an "all-in-one" tool for online business — not just courses, but also a store, blog, and email marketing. Its creators target mainly coaches, consultants, and small business owners who want to run various elements of their business from one platform. Vonza handles card payments through the Vonza Payments system based on Stripe (as well as integration with PayPal and several other methods like Klarna, Apple Pay as announced). This means no complications — just connect Stripe and start accepting payments. The platform attracts with no transaction commissions (within the subscription) and additional modules, such as CRM for contact management or a page builder. In Poland, Vonza is less well-known, the interface is in English, and there are no dedicated local service integrations, but it may interest people planning to sell courses alongside other digital products (e.g., course + e-book store + consultations). It is worth noting that Vonza once offered lifetime plans and was promoted on AppSumo, which gained it a user base in Europe as well.

Publigo

Publigo is a Polish course platform (formerly known as WP Idea), created with domestic online creators in mind. It is a comprehensive all-in-one solution enabling the sale of courses, e-books, webinars, and even physical products, without the need to independently integrate many plugins or services. Publigo's advantages: Polish-language interface and technical support, no limits on the number of courses and students in all plans, no sales commissions (you only pay for a license or subscription, and all revenue from course sales goes to you). A very strong point is integration with local services — Publigo supports popular Polish payment systems (PayU, Przelewy24, tPay, PayNow, PayPal and Stripe, and even Coinbase for crypto), and also has built-in connections to invoicing systems: Fakturownia, iFirma, wFirma, Infakt. This means sales are fully automated — the customer pays conveniently with their preferred method, and transaction data can automatically generate a VAT invoice in the connected accounting system. Publigo offers two versions: Go (SaaS) — a ready-made, hosted cloud platform, and Box (self-hosted) — software to install on your own WordPress server (for more advanced users wanting full control and code modification capabilities). Publigo will be the ideal choice if you are targeting mainly the Polish market and care about compliance with Polish regulations (GDPR, invoices, etc.) and local conveniences. It is an interesting alternative to Teachable/Kajabi, especially for those who prefer a Polish solution adapted to our realities.

Other platforms and ways to sell courses

Besides the ones mentioned, there are many other platforms and methods for distributing online courses. Here are a few additional options worth knowing:

- Thinkific, Podia, LearnWorlds, LearnDash: Beyond Teachable and Kajabi, globally popular platforms include Thinkific (discussed above), Podia (an all-in-one platform focused on simplicity, ideal for selling courses and memberships, with no commissions on paid plans), LearnWorlds (advanced social and interactive course features), and LearnDash (an LMS plugin for WordPress — an option for those who prefer hosting courses on their own WordPress site). The choice depends on your needs — e.g., Podia is valued for ease of use and the ability to offer simple products like PDFs or webinar recordings, while LearnDash gives full control on your own hosting.
- Polish SaaS solutions: Besides Publigo, it is worth mentioning Web To Learn — a Polish platform for course creators that has enabled selling online trainings, webinars, and e-books for years. Like Publigo, it integrates with Polish payment gateways (PayU, Przelewy24, etc.) and allows automated invoice generation (e.g., integration with Fakturownia). Another local player is Imker, offering course sales plus logistics services (when selling a paperback book alongside a course, Imker can handle shipping). There are also tools like EasyCart / EasyLMS, 1koszyk — facilitating quick deployment of digital product sales on a commission model.
- Course marketplaces (Udemy, Skillshare): An alternative to your own platform is joining existing course marketplaces. The best known is Udemy — a site where you can publish your course and reach millions of users. The upside is massive reach and platform-driven marketing; the downside is low control over prices and high commissions. Udemy often sells courses at heavy discounts, and the creator receives only a fraction of the price (typically 37% from organic sales, or 97% from sales through their own coupon). Additionally, it is hard to build your own brand there (courses are labeled with the Udemy brand). Skillshare pays creators for minutes watched (subscription model for students). Marketplaces can be good to start with, gaining initial students, but if you want to build your own training business and customer list — your own platform (one of those described above) offers more possibilities.
- Your own website + plugins: The most independent way to sell a course is your own website (e.g., on WordPress) with an LMS system attached. You can do this using the WooCommerce plugin (for sales) and Tutor LMS, LearnPress, or LearnDash (for course management). This solution gives enormous flexibility and no subscription fees for an external platform, but requires some technical knowledge and independently handling integrations (payments, content protection, video hosting, etc.). For those who like having everything "in-house," it is a direction worth considering — though for beginners it may prove too complex at the start.

Comparison of selected platforms — features and costs

The table below summarizes key features of selected platforms for selling online courses, making it easy to quickly compare their capabilities:

Platform	Model and costs	Payments	Distinguishing features
Kajabi	Subscription (no free plan); no sales commissions.	Stripe, PayPal (Kajabi Payments gateway)	Very rich marketing features (funnels, email); all-in-one (courses, membership, site, blog). High price, ideal for scaling business.
Teachable	Plans from $0 (5-7.5% commission on lower plans) to $119+ (no commission).	Stripe, PayPal (Teachable Payments with VAT support)	Ease of use, popular among beginners. Limited marketing tools, but quick course launch.
Thinkific	Plans from $0 (limited) to $79+; no transaction commissions.	Stripe, PayPal (Thinkific Payments)	No commissions and greater course page customization options. No built-in email marketing — external integrations needed.
New Zenler	Beta subscription from ~$67/month (Pro); no sales commissions.	Stripe, PayPal (plus Razorpay among others)	All-in-one (courses, webinars, emails) at a low price. Under development — less polished interface, but a wealth of features.
uTeach	Subscription (sometimes lifetime deal available); no sales commissions.	Stripe, PayPal, various others (Razorpay, Paystack, etc.)	Multilingual and many payment gateways. Simple page and course builder. Good option for global sales.
Forento	Subscription or occasional lifetime packages; 0% sales commission.	Stripe, PayPal	White-label platform — own brand, domain. Drag-and-drop builder, no commissions, focused on simplicity.
Pathwright	Subscription from ~$89/month (up to 1000 users); 0% commission (Stripe fee only).	Stripe	Rich educational options (paths, mentors). Good for cohort courses, corporate training.
Vonza	Subscription from ~$79/month (basic plan); no commissions (Stripe fees only).	Stripe (Vonza Payments), PayPal, + (Klarna, Apple Pay integration)	Platform combining courses with e-commerce, CRM, and website. All-in-one for online business (courses + store). Less known in PL.
Publigo	One-time license or subscription (Go version); 0% sales commission.	PayU, Przelewy24, tPay, PayNow, PayPal, Stripe (and others, e.g., Coinbase)	Polish all-in-one solution. Full integration with Polish payments and invoicing systems (automatic invoices). Polish dashboard and support.

(Note: Approximate prices in USD; actual plans may change. 0% commission means no platform commission — standard payment processor fees always apply, e.g., Stripe/PayPal.)

As you can see, each platform has its strengths and weaknesses. The choice should depend on your business model and preferences. Below we present brief tips for different types of course creators — check which option might be most suitable for you.

Creator profile / needs	Recommended solution
I am just starting, with a limited budget — you want to test a course idea without large upfront costs.	Try platforms with a free plan or low starting cost. Teachable (Starter plan) is good to start with (easy to use, though with commission), or Thinkific (free) if you need 0% commission and accept the limitations of the free version. You can also consider Udemy to build a customer base (keep in mind Udemy commissions and lower course pricing).
I want all-in-one and have a budget — you want advanced marketing features, funnels, automations to quickly scale sales.	Go with Kajabi, or the cheaper New Zenler if budget is somewhat smaller. Kajabi gives you everything in one place (from website to email and courses), with outstanding technical support. New Zenler offers a similar scope (plus webinars) at a much lower price, making it a great option for a growing business.
I sell to the Polish market — Polish payments in PLN, VAT invoices for customers, and a Polish interface are essential.	Best to choose Publigo or WebToLearn — Polish platforms designed for our realities. You get PayU/transfers/BLIK gateways, automated sales invoicing, and Polish-language support. If you prefer a global platform, at least make sure it handles PLN payments (most do through Stripe) and prepare invoicing integrations (e.g., through striptu — see below).
Full control and ownership — you want the platform on your own servers, with your own look, independent of SaaS (e.g., for data security or flexibility reasons).	Consider your own WordPress + LMS (e.g., WooCommerce + TutorLMS/LearnDash) or a self-hosted platform version (e.g., Publigo Box installed on your own server). Your own site gives maximum control but requires more work and technical skills. If that exceeds your resources — choose a SaaS with good customization options (e.g., Thinkific or Podia allowing strong customization and custom domains).
I also want to run a store or blog — beyond courses, you plan to sell other products (e-books, physical items) or regularly blog for your community.	Choose a multi-functional platform: Kajabi or Podia (courses + digital products + blog + newsletter), or Polish Imker (courses and physical product sales with shipping support). You can also use an all-in-one like Vonza, though you must handle the English-language interface.

Of course, the above are simplified recommendations — before deciding, it is worth testing 2-3 platforms (most offer a free trial) and checking which suits you best.

How to issue an invoice for a transaction on these tools?

Selling an online course involves the need to document the transaction — issuing an invoice or receipt in accordance with regulations. Many course platforms handle payments, but the invoicing aspect is often left to the creator. How to handle this?

Platforms using Stripe (including Kajabi, New Zenler, uTeach, Forento, Pathwright, Vonza, Teachable/Thinkific, etc.) allow connecting external invoicing integrations. An example is Striptu (striptu.com) — a simple SaaS tool that connects Stripe with the Polish invoicing system Fakturownia.pl. In other words, when a student pays for your course through Stripe, Striptu automatically passes the transaction data to Fakturownia, where a VAT invoice is generated for the customer. This saves you time — invoices are issued automatically with each purchase. (In the coming months, Striptu will also offer integrations with other accounting programs like iFirma and Infakt, further expanding the possibilities.)

What if the platform has its own accounting module? Polish course platforms often have built-in integrations with invoicing programs. For example, Publigo lets you directly connect Fakturownia, iFirma, wFirma, or Infakt — every course sale can immediately result in an invoice being issued in those systems. WebToLearn offers a similar integration (e.g., with Fakturownia) in the accounting settings. This means that using these tools, you can have automatic invoicing out of the box, without additional paid plugins.

If your platform does not provide this and supports Stripe or PayPal, it is worth considering the mentioned integrations (like Striptu, Quaderno, Zapier with QuickBooks, etc.) or manually exporting sales reports and issuing invoices in bulk, e.g., once a week. Remember that every transaction must be recorded in accordance with legal requirements — regardless of whether you sell courses on your own site or through an external platform.

In summary: when choosing where to sell your online course, pay attention not only to educational and marketing features but also to the payment and settlement aspect. A good platform should make your life easier not only when creating and selling a course, but also after the sale — in the process of recording revenue. With the right integrations (whether built-in or external), you can automate tedious tasks and focus on what matters most — delivering knowledge to your students and growing your online business. Good luck in choosing the perfect platform and successful sales of your course!