What Is Publigo? – A Polish Course Platform for Online Creators

Publigo is a modern Polish course platform (formerly known as WP Idea) designed for online creators who want to sell online courses, e-books, and other digital products without having to dive into technical complexities. It is an "all-in-one" solution providing all the tools needed to create, sell, and manage an online course, so even beginner authors can launch their own educational project without integrating multiple separate systems. Publigo stands out with its Polish-language interface and support, integrations with local services (payments, invoicing), and a flexible pricing model – it represents an interesting alternative to Teachable/Kajabi and other foreign course platforms, especially for creators focused on the domestic market. The platform requires no programming skills or IT knowledge – all features can be used through a user-friendly admin panel. Among Publigo users, you'll find many well-known Polish bloggers and entrepreneurs sharing knowledge online, which speaks to the trust in this tool.

What Does the Publigo Platform Offer?

Publigo is a platform for selling online courses and other digital content that provides a rich set of features supporting creators at every stage – from preparing materials, through marketing and sales, to customer service. Below are the key features and capabilities of Publigo:

- No limits and comprehensiveness: In every plan, you can create an unlimited number of courses, digital products, and serve any number of customers – the platform imposes no such limits. Publigo provides everything necessary for selling knowledge online (courses, e-books, consultations, etc.) in one place, without the need for additional plugins or external services. No sales commissions are charged – all earnings stay with you.
- Online payments and invoicing: The platform integrates with popular payment systems, enabling convenient payment acceptance from customers. Supported are, among others, transfers and card payments through PayU, Przelewy24, tPay, PayNow, PayPal, Stripe, TubaPay, and even Coinbase (cryptocurrencies). Integration with Stripe means you can offer customers credit card payments – if you use Stripe, the additional service Striptu can be helpful, allowing Stripe transactions to automatically generate invoices in the Fakturownia.pl system. Publigo also supports connecting invoicing systems such as iFirma, wFirma, inFakt, or Fakturownia, facilitating legal sales and accounting. Each sale can automatically result in issuing a VAT invoice for the customer.
- Marketing integrations (mailing, advertising): Built-in integrations with mailing tools – MailerLite, ActiveCampaign, MailChimp, GetResponse, Salesmanago, ConvertKit, and others – allow you to automatically add new course participants to mailing lists and conduct effective email marketing. Additionally, the platform easily integrates with analytics and advertising tools (e.g., Facebook Pixel, Google Analytics), enabling conversion tracking and targeting ad campaigns to the right audience. Through integration with Zapier, you can automate additional processes – such as triggering external actions after a purchase (adding a user to a webinar, sending a Slack notification, etc.).
- Selling courses and products on your own terms: Publigo allows selling not only video courses but also e-books, audiobooks, webinars, and even services (e.g., consultations) or physical products. Importantly, there are no limits on the number of physical products sold – you can equally well use Publigo to offer books, gadgets, etc. without limits. The platform supports discount codes and promotions – you can easily create discount coupons for customers and plan time-limited promotions with a specified start and end date (e.g., Black Friday promotion). You can also bundle products – e.g., sell a course + e-book as a set at a lower price – which increases the attractiveness of the offer. An interesting option is selling courses as a gift – a customer can buy access to your course as a voucher for another person.
- Flexible content access (drip, subscriptions): Managing course participant access is very flexible. You can publish the entire course at once or use so-called drip content – i.e., releasing lessons with a delay according to a set schedule (e.g., a new module unlocks every week). In the Pro plan, there is also an option to sell the course in a subscription model, where participants pay cyclically (e.g., monthly) for access. You can set time limits on access – e.g., the course is available for 3 months from purchase, which can motivate participants to complete the material faster or purchase an extension. Additionally, you can set a fixed course start date for all participants – useful when launching a shared edition (e.g., the course starts on the 1st of the month for everyone, regardless of purchase date).
- Interaction with participants and user engagement: Publigo enables building a community around your content. In each lesson, you can enable a discussion module – participants can ask questions or comment, and you (or mentors) can respond, creating engagement similar to a Facebook group but within the platform. Participants can also add their own private notes under lessons for their own use (this feature is available from the Plus plan). If you want to verify knowledge progress, in the highest Pro package, you can create quizzes and knowledge tests that participants must pass – a great way to increase interactivity. Moreover, Publigo can automatically generate a course completion certificate or test passing certificate that participants download after meeting the conditions. The platform also tracks participant progress – marking completed lessons allows users to easily continue learning where they left off, and gives you insight into their engagement.
- Customization and professional appearance: Your course on Publigo can fully reflect the brand you're building. A clean, modern course page template with many color schemes to choose from is available. You can customize colors, logo, fonts so that the platform matches your existing website or visual identity. Importantly, Publigo does not force its branding – the platform can operate on your own domain, and you can customize the course offer page to match the rest of your site, ensuring a consistent user experience. It's even possible to link Publigo with an external store service: integration with WooCommerce, PrestaShop, or Shoper allows selling courses through your online store – Publigo will automatically create accounts and grant access to buyers, connecting the store world with the course.
- Advanced sales tools: In the highest Pro package, you get features from the most advanced e-commerce platforms. You can implement an upsell/cross-sell strategy, offering additional products during checkout (so-called bump offer) or after purchase (one-click upsell), as well as setting up automatic abandoned cart reminders for people who didn't complete a transaction. Publigo has a built-in affiliate program – you can invite partners to promote your course for a commission, and the system will track referrals and calculate appropriate compensation. It also enables collecting reviews and testimonials from participants directly on the platform, with moderation and publication – positive recommendations can significantly increase new customers' trust. Additionally, installment sales were recently introduced – the system can divide the payment into installments, making it easier for a wider group of buyers to purchase more expensive courses.
- Video and file hosting: As part of the subscription version of Publigo (GO), you receive professional video hosting included in the price – you don't need to worry about where to place your video recordings or whether the server can handle the traffic. Depending on the chosen package, you receive 25 GB, 50 GB, or 100 GB limits for video files (Start/Plus/Pro). This ensures your video lessons are stored efficiently and securely, with smooth playback guaranteed for users. However, if you need more space or already have your own Vimeo, Wistia, YouTube account, etc., Publigo allows embedding materials from external hosts – there's no limit on such external videos. In addition to videos, you can of course add other file types to lessons (PDFs, audio, images, downloadable attachments for participants).
- Technical support and development: Publigo's creators place great emphasis on customer support and continuous platform improvement. Every user gets access to responsive support – according to customer reviews, the Publigo team responds lightning-fast to questions and inquiries, offering friendly and professional help. New features constantly appear on the platform; importantly, many improvements are implemented at user request – the Publigo team actively listens to the needs of course creators. For the subscription version (GO), all updates and improvements are included in the subscription price. If you choose the BOX license (more on that in a moment), you get a year of support and updates included in the price, with the option to extend service on preferential terms in subsequent years. All this makes Publigo a complete and continuously evolving solution – "try it once, and you'll stay for longer," as satisfied customers summarize.

Publigo Packages and Pricing

Publigo offers two models for using the platform – as a cloud subscription (Publigo GO) or as software on your own server (Publigo BOX). Below is a summary of available packages and prices for easy comparison.

Publigo GO (cloud subscription) – in this model, the entire platform is hosted by Publigo (you don't worry about the server and also receive video hosting). Three packages are available with different feature scopes:

Package (GO)	Monthly subscription (monthly payment)	Annual subscription (average per month)
START	97 PLN + VAT / month	~87 PLN + VAT / month (with annual payment)
PLUS	177 PLN + VAT / month	~157 PLN + VAT / month (with annual payment)
PRO	297 PLN + VAT / month	~247 PLN + VAT / month (with annual payment)

Note: The above prices are net amounts (23% VAT must be added) for platform access in the SaaS model. Choosing annual upfront billing saves about 10-15% compared to monthly payments. Each GO plan includes a 15-day free trial period (fully functional, in the PRO package) and comes with a 30-day money-back guarantee in case of cancellation.

Publigo BOX (ownership license) – this is an option for more technically advanced creators or companies that want to have the platform on their own server and maintain full control over the infrastructure. Publigo Box is delivered as a WordPress plugin that you install in your own environment. The fee is one-time (lifetime license), and support and updates for the first year from purchase are included in the price. Available BOX license packages and their prices:

Package (BOX)	One-time license fee
START	unavailable (Start plan only in GO subscription)
PLUS	1797 PLN + VAT (one-time)
PRO	2997 PLN + VAT (one-time)

Note: The Publigo BOX license in the Plus or Pro plan allows unlimited use of the software on your own server. After one year from purchase, if you want to continue receiving updates and technical support, you can purchase a support extension – with the renewal cost being lower than the initial price (25% of the price after one year, 37.5% after two years, 50% after three years – according to information from the manufacturer). In the BOX model, you independently provide hosting (including for video content), which gives full freedom but requires basic technical knowledge. The GO version is therefore more convenient for most creators, while the BOX version is chosen by those who want to avoid a subscription and have the IT infrastructure to maintain the platform.

Advantages of the Publigo Platform

Publigo receives positive reviews in the online course creators community. The most frequently mentioned strengths of Publigo include:

- No commissions and transparent model – unlike some foreign platforms or marketplaces, Publigo does not charge any fees on the value of course sales. This means all sales revenue goes to the creator. The pricing model itself is also flexible: you can start with a subscription and, if needed, switch to a BOX license or vice versa.
- Rich "all-in-one" functionality – the platform offers practically a full set of tools needed to run an online educational business. From a technical standpoint, you get hosting, course page, payment and invoicing system, user database, lesson modules (video, text, files) and tests, transactional email notifications, marketing integrations – all integrated and ready to use out of the box. No need to combine multiple plugins or services, saving time and eliminating compatibility issues.
- Unlimited courses and users – even in the cheapest Start plan, creators won't encounter artificial limits on the number of students or products sold. This allows free business expansion and scaling without worrying about additional charges for exceeding thresholds (found on some foreign platforms).
- Polish interface and local integrations – for creators in Poland, a huge advantage is that Publigo is fully in Polish (admin panel, instructions) and has support from a local team. Integrations with Polish payment systems (PayU, Przelewy24, tPay, etc.) and invoicing systems (e.g., iFirma, Fakturownia) make legally conducting sales easier than with foreign platforms that lack such integrations. Additionally, communication with support is in Polish, which facilitates resolving any issues.
- High-quality support and continuous improvement – Users highly praise Publigo's customer service. The team responds quickly, often within minutes, offering real help and sharing knowledge when setting up the platform. This level of support builds trust, especially among less technical users. Moreover, Publigo is dynamically developed – regular updates introduce new features (often suggested by course creators themselves), keeping the tool up with market trends. This openness to customer feedback is a rare trait that sets Publigo apart from the competition.
- Affordable pricing – compared to global all-in-one platforms, Publigo's prices are very competitive. Even in the highest package (about 297 PLN net per month in the subscription model), the cost is a fraction of analogous plans in Kajabi (where the Basic plan is $149/month and Pro is $399). For Polish creators accounting in zlotys, this is a big difference. Additionally, the lack of sales commissions means that at larger scales, Publigo can prove much cheaper than platforms that charge a percentage per transaction.
- Flexibility and data ownership – the ability to choose between a cloud subscription and your own installation gives creators freedom. Those who value independence can purchase a BOX license and maintain full control over their platform (and student data) on their own server. Others may prefer the convenience of SaaS – importantly, Publigo offers both options, while most competing solutions offer only the cloud subscription model.

Disadvantages and Limitations of Publigo

No platform is without flaws – it's important to make an informed choice. Here are some potential downsides of Publigo to be aware of:

- No free plan – Publigo does not offer a permanent free (freemium) version. You can test the platform for free for 15 days, but then you need to purchase a subscription or license to continue using it. For comparison, Teachable offers a limited free plan, but it comes with a 10% sales commission. In Publigo, there are no commissions, but a beginning creator must invest in a paid package from the start (at least several dozen PLN per month).
- Loss of access in the subscription model – It's worth keeping in mind that stopping Publigo GO subscription payments means losing access to the platform and all data stored on it. This means if you cancel after several months, your course page will stop working and students will lose login access. Of course, this can be mitigated by migrating data beforehand (e.g., exporting customer lists) or moving to a BOX license on your own. Nevertheless, this is a typical SaaS model limitation – it applies to every subscription platform, but it's worth being aware of. With the BOX license, this problem doesn't exist (the platform runs on your server as long as you want), though server administration becomes your responsibility.
- Own hosting required for BOX version – The BOX option, despite being attractive with no recurring fees, won't be suitable for everyone. Running Publigo on your own server requires basic technical knowledge of WordPress, databases, SSL certificates, etc. You also need to provide efficient hosting yourself, especially if you plan to have many online users and large video files (without the included 25-100 GB hosting as in GO). For non-technical people, this can be a barrier – in that case, it's safer to stick with the GO subscription or seek specialist help with BOX deployment.
- Less developed community features – While Publigo offers a discussion forum under lessons, it lacks a full-fledged built-in community like some platforms have (e.g., separate social groups or a forum module outside the context of a specific course). If building a community of students is key for you, note that solutions like Kajabi or specialist tools (e.g., Mighty Networks) may offer more in this aspect. Of course, you can always supplement Publigo with an external Facebook group or forum – but that's an additional step.
- Interface only in Polish – This is an advantage for most Polish creators, but if you plan to target foreign students, keep in mind that Publigo's user panel (course interface) is in Polish by default. The lack of multiple interface language versions can be a hindrance for international expansion. For English-speaking audiences, you can still create content in English on the platform, but interface elements (buttons, messages) will be in Polish, which may require explanation to users or web developer customization. In such cases, some creators choose foreign platforms or tools offering multilingual support (e.g., the competing Polish myVOD boasts support for 8 interface languages).

Publigo vs. Competition – Comparison

The online course platform market is currently very rich. How does Publigo compare? Below is a brief comparison with several popular alternatives that may be considered by creators.

- Publigo vs Teachable: Teachable is one of the most popular global course platforms. Its advantage is ease of use and the ability to start from a free plan, but in lower plans Teachable charges sales commissions and lacks certain features (e.g., advanced marketing options or subscriptions). Importantly for Polish users – Teachable does not offer a Polish interface language version, nor does it have native integration with Polish payments or invoicing. This means that to sell a course to Poles, you need to use PayPal or Stripe in USD/EUR and manually issue invoices, which can be cumbersome. Publigo, as a local solution, wins in terms of adaptation to the Polish market (language, payments, taxes). Price-wise, it also compares favorably – Teachable's cheapest paid plan (Basic) costs about $39/month and still adds a 5% transaction commission, while Publigo for ~97 PLN (about $22) per month provides full functionality without commissions. On the other hand, Teachable may be a good choice if you plan to attract global students – it has an established brand and certain community features. Experts suggest that Teachable works well for targeting foreign markets, while Publigo better serves creators focused on the domestic market.
- Publigo vs Kajabi: Kajabi is a powerhouse among "all-in-one" platforms, offering not only courses but also a built-in website system, blog, email marketing, sales funnels, and even a mobile app for students. However, this is a very expensive solution – Kajabi plans start from ~$149/month (with annual payment ~$119) and reach $399/month for the Pro plan. For many beginner creators, Kajabi's price barrier is prohibitive, and users indicate that it overwhelms with options and can be inflexible in individual customization. Publigo offers most of the key features a course creator needs (perhaps minus a built-in mailing tool or advanced page builder – though it integrates with external solutions in these areas). If your priority is having everything on one platform including blog support, advanced marketing automation, and you have no budget constraints – Kajabi may be the right choice. However, for creators focused mainly on selling courses and digital products, Publigo will meet needs at a fraction of Kajabi's cost, while offering local support and simpler operation. Worth adding that Kajabi (like Teachable) is not available in Polish and has no dedicated integrations for the Polish market.
- Publigo vs other Polish platforms (WebToLearn, MyVOD, Skyier): Besides Publigo, there are several other solutions for selling courses on the domestic market. WebToLearn is a platform with a similar profile – also Polish, 6+ years on the market, offering online course functionality. WebToLearn's prices are slightly higher: monthly packages at 97 PLN (Basic), 197 PLN (Plus), and 397 PLN (Premium) with monthly billing, though its creators claim they focus on maximizing conversions and flexibility. Generally, Publigo and WebToLearn are often cited as the two best options for creators targeting Polish audiences – both have similar key integrations and features, with differences in implementation details and pricing (Publigo offers a one-time BOX license, WebToLearn seems to operate only on subscription, but also offers custom-tailored individual plans). The myVOD platform is another player – it attracts with no commissions and multiple language support (allowing platform building in English, German, etc.), which can be an advantage for courses targeting foreign markets, but it's a relatively new solution with a smaller track record. Skyier offers a very low entry cost – a Zero plan from 39 PLN per month – but charges a 6% sales commission (and 3% in the One plan at 79 PLN). Such a "subscription + commission" model can be worthwhile at small sales scale, but at larger volumes, Skyier's commissions may exceed Publigo's fixed cost, where there are no commissions. Finally, there are foreign marketplace-type solutions (Udemy, Skillshare), but they operate by different rules – by putting a course on a marketplace, you lose significant control over pricing and customer relationships, and these platforms charge 30-50% sales commissions. That's why serious course creators often choose their own platform, like Publigo or the competitors above, to build their business independently.

In summary, Publigo compares very favorably against the competition for people creating courses and digital products with Polish audiences in mind. As Malgosia Lapiuk stated in her review of course platforms, "Teachable or FreshLearn – for entering foreign markets, while Publigo and Webtolearn for specializing in the domestic market." This opinion well reflects Publigo's positioning: as a tool tailored to local needs that can confidently compete with foreign giants in functionality, and surpasses them in areas such as price, support, and adaptation to Polish legal and financial realities.

Is Publigo Worth Choosing? Our Assessment

Publigo is a mature and versatile solution that is certainly worth considering when planning to sell online courses, training programs, or other digital content. Its greatest advantages – a rich feature set, no commissions, Polish support, and pricing flexibility (subscription or license) – make it an attractive proposition for creators wanting to monetize their knowledge. If your target market is Poland (or generally Polish-speaking customers), Publigo may prove to be a bullseye, offering everything needed to run an online educational business while building a professional image. Of course, before making a decision, it's always worth taking advantage of the free trial period and testing the interface and capabilities yourself. Nevertheless, considering the features and competitive advantages described above, Publigo stands out as a strong candidate for the first-choice course platform for online creators of courses, e-books, and digital products in Poland. Check it out for yourself, and perhaps you'll join the ranks of satisfied users who are successfully growing their online business thanks to Publigo.