What Is "People Magic" by Mighty Networks and How Does It Help Creators?

People Magic is the latest innovation on the Mighty Networks platform, designed for creators building their own online communities. In short, People Magic is a set of features powered by intelligent algorithms (AI) aimed at making it easier for community members to connect with one another. As a result, creator-led communities become more engaged, vibrant, and loyal. In this article, we explain what exactly People Magic is, where the idea came from, and what benefits it brings to online creators running courses, groups, or memberships.

Mighty Networks – A Platform for Building Creator Communities

Before we dive into People Magic, let's briefly recap what Mighty Networks is. It's a popular platform that enables creators to build their own branded online communities. On Mighty Networks, you can run online courses, membership groups, challenges, live events, and even build your own mobile app for your fans or clients. Everything happens in one place – the creator has access to chat, a feed, course modules, events, a payment system, integrations, and many other features needed to manage a community. Mighty Networks has earned recognition for allowing creators to consolidate all community activity in a dedicated space (instead of, say, scattered Facebook groups or Discord servers), which leads to a better user experience. Now, with the introduction of People Magic, the platform has taken another step forward to help creators boost engagement and the success of their communities.

The Origins of "People Magic": People Matter More Than Content

The creators of Mighty Networks noticed a key problem that many online communities face: declining activity and member churn after the initial enthusiasm. It often goes like this: people join a group or online course hoping not only for valuable content but also to meet others with similar interests. Unfortunately, on traditional platforms (like Facebook groups, Slack, or Discord), it's hard to make new connections – the right tools for discovering other members are simply missing. As a result, many people remain passive observers or quickly lose interest because they feel anonymous in the crowd. Mighty Networks analyzed data from thousands of communities and discovered something groundbreaking: community success (meaning growth and member retention) is primarily determined by how often members interact with one another. According to their internal research, a community's success can be predicted with 93% accuracy based on a single factor – the number and quality of connections between members. In other words, it's the people who create the magic in a community, not the content itself or even the host's charisma. This very "magic between people" became the inspiration for creating People Magic.

How Does People Magic Work in Mighty Networks?

People Magic is the name for both the philosophy and the set of AI-powered features that help community members get to know each other, communicate, and build relationships more easily. Here are the main elements that People Magic offers:

- People Explorer – a special feature that lets you discover other members of your community in an interesting, personalized way. The platform automatically groups and suggests profiles of people who might interest you – for example, the most active members, newcomers, people from the same area, and even those currently online. What's more, People Explorer shows you common ground – traits or interests you share with a particular person – making it easier to start a conversation. All of this ensures that a new community participant doesn't feel lost – they can immediately see who's who and who's worth connecting with.
- Enhanced Profiles and Matching – Mighty Networks redesigned user profiles to serve as a conversation starter, not just a static card. The community creator can add custom profile fields (e.g., asking about a member's specialty, hobby, favorite book, or life motto). This makes profiles more interesting and closely tied to the community's theme. Additionally, each profile displays a list of "similar members" – people with comparable interests or backgrounds – encouraging further exploration and connection among like-minded individuals.
- Smart Questions and Discussion Starters – to keep conversations lively in the community, People Magic offers tools that generate engaging questions, polls, and discussion topics. If you're a creator who doesn't know how to spark a conversation, Mighty Networks has a built-in AI-driven mechanism that suggests personalized questions tailored to your group's context. These automatic "icebreakers" help even the shyest users join the conversation. According to Mighty Networks, a well-crafted question can boost engagement up to fourfold, because people are more willing to respond and comment when a topic interests and resonates with them.
- Mighty Co-Host (Assistant for the Host) – this is a built-in AI chatbot that supports the creator (the community host) themselves. It's trained on best practices from Mighty Networks and People Magic, so it can suggest strategies for engaging members. You can "chat" with it and ask for ideas on the next challenge for your group, how to better leverage member profiling, or how to increase new user activity. It's like having a community-building consultant at your fingertips, available 24/7. Mighty Co-Host can generate content ideas, challenges, member badges, questions of the day, and many other elements to bring your community to life.
- AI for Creating Content and Course Elements – while the main goal of People Magic is connecting people, it's worth mentioning that Mighty Networks has also introduced other AI tools to make creators' lives easier. For example, the Instant Course Outline feature can generate an online course outline from a brief description (suggesting a breakdown into sections and lessons), helping create new educational materials faster. Other tools can suggest a community name and logo or badge designs for members. All of this allows creators to focus on their expertise while delegating repetitive or technically challenging tasks to intelligent assistants.

In practice, People Magic works as an "intelligent layer" on the platform that, on one hand, discreetly connects people and, on the other, gives creators guidance and automation for running their community. Importantly, these features work in the background – members simply notice that it's easier to find kindred spirits in the group and they participate more willingly in discussions, not necessarily knowing that this is the result of carefully designed mechanisms.

Benefits of People Magic for Online Creators

The introduction of People Magic brings a range of benefits for creators who run communities, courses, or online memberships:

- Greater Community Engagement – when members build relationships and have opportunities to meet interesting people, they're more likely to participate in forums, join discussions, and return regularly. The community shifts from being a one-way content broadcast by the creator to a truly interactive group of people supporting each other.
- Higher Retention and Loyalty – People Magic translates into people staying with you longer. When a community member finds friends, discussion partners, or collaborators, it becomes much harder for them to leave or forget about the community. For creators, this means lower subscriber or student churn over time – leading to more stable, predictable growth.
- Faster Growth Through Referrals – satisfied and engaged members recommend the community to others. When people see real value (not just in content but also in connections), they enthusiastically tell friends about your group or course. This generates new members without significant marketing costs. Word about the "magical" community spreads organically, helping build the creator's brand.
- Greater Value and Monetization – when a community runs like a well-oiled machine where participants achieve their goals (e.g., learning together, supporting each other's growth, collaborating), the perceived value of such a group increases. Participants are then willing to pay more for access or for related premium courses. For creators, this is a direct path to increased revenue. Mighty Networks reports that creators, entrepreneurs, and brands earned a combined $370 million in 2024 from their communities on Mighty Networks – and People Magic aims to improve these results further by making communities more profitable.
- Time Savings and AI Support for Creators – thanks to People Magic, many community management tasks happen automatically or with minimal effort from the creator. You don't have to constantly come up with ways to activate your group – the platform suggests questions, topics, and even helps plan the structure of a new course. Technology works behind the scenes, and you can focus on delivering expert knowledge and building relationships with your group on a more personal level.

In summary, People Magic shifts the creator's role: from someone who must constantly "beat the drum" and encourage people to be active, to a host of a space where people want to be and participate on their own, because they feel seen and connected to others. This is a huge relief for many course authors or group leaders – their communities start taking on a life of their own, which of course doesn't eliminate the leader's role but makes it more rewarding.

How to Get Started with People Magic?

People Magic features are built into the Mighty Networks platform, so if you already have a community on Mighty Networks, you likely have access to these tools (it's worth checking for updates and new features in your network settings). If you're just planning to launch your own community or online course, Mighty Networks offers a free trial – you can test People Magic in practice by creating a new network and inviting your first members. Enable the member exploration options, set up custom profile questions, use the suggested discussion prompts, and observe how your community responds. Remember, the key to People Magic is letting people get to know each other – the more data they fill in on their profiles and the more willing they are to interact (e.g., in comments or at events), the more "magic" will happen. For creators, the best practice is to actively use the Mighty Co-Host suggestions – for example, ask the AI assistant for an idea for an engaging question of the week or how you can better tailor your community to members' needs. This way, you'll gradually build a strong, close-knit community, which will translate into the success of your online project.

How to Issue an Invoice for a Mighty Networks Transaction in Poland?

Finally, it's worth addressing a practical financial matter for Polish creators. Mighty Networks handles payments for courses or memberships through the Stripe system (a global payment platform). For creators in Poland, this means that sales on Mighty Networks can be integrated with the Polish invoicing system. The simplest way is to use striptu.com, which connects a Stripe account with a popular Polish invoicing program (e.g., Fakturownia.pl). Thanks to this integration, every transaction processed through Stripe (such as a course purchase or membership fee in your Mighty Networks community) will be automatically forwarded to the invoicing system, and a VAT invoice for the client will be generated without any manual effort on your part. This is a huge convenience – you can legally and efficiently account for income from your online community in compliance with Polish law, without wasting time on manual invoicing. In practice, all you need to do is connect Striptu to your Stripe account, and the rest happens in the background, just like People Magic works behind the scenes of your community.

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Summary: People Magic by Mighty Networks is a fresh approach to building online communities, emphasizing the magical connections between people. Thanks to intelligent recommendation and engagement features, creators can build more active, close-knit communities, which translates into their professional and financial success. If you're a creator of courses, ebooks, or mastermind groups and you want your audience not only to consume content but also to build a community, Mighty Networks with People Magic might be the solution for you. Try these tools, because they might be exactly what makes your group come alive and takes your business to the next level! Best of luck building your own magical community.