Groove - how does it work and how does it let you earn?

What is Groove?

Groove (formerly GrooveFunnels) is an "all-in-one" platform that combines a page builder, sales system, and marketing tools. Its creators encourage users to ditch multiple subscriptions and use a single ecosystem — in Groove you can build responsive pages, stores, and sales funnels, send automated email campaigns, and run online courses. All modules (including GroovePages, GrooveSell, GrooveKart, GrooveMail, GrooveMember, and GrooveAffiliate) work together, so users do not need to integrate multiple tools on their own.

Key features

- Page and funnel building — the drag-and-drop builder lets you create responsive pages, blogs, and funnels without coding; hosting and templates are included in the price.
- Commission-free sales — GrooveSell handles one-time offers, subscriptions, and upsells, while GrooveKart enables creating stores and handling dropshipping.
- Marketing and education — GrooveMail automates mailings, GrooveWebinar and GrooveVideo support sales through webinars and video, and GrooveMember lets you offer paid courses and materials.

How to earn with Groove?

The basic way to earn is by selling your own products or services. In the GrooveSell module, you can add a product, set a price, and publish an order page in just a few steps. Since the platform does not charge commissions, the seller keeps all revenue.

If you sell physical products or use dropshipping, GrooveKart is your module — it is an e-commerce module equipped with a cart, coupons, and supplier integrations. For knowledge creators, GrooveMember is the right choice, making it easy to sell courses and premium materials and manage access.

For promotion, it is worth using webinars and video: GrooveVideo lets you embed forms within videos, and GrooveWebinar supports live and automated webinars, effectively driving sales.

Groove affiliate program

Besides selling your own products, the platform offers an affiliate program. Partners receive 20% commission on the free plan, while paid version users can earn up to 40% of referred subscription values. The affiliate program provides promotional materials and a marketplace with products from other creators. Thanks to integration with GrooveSell, commissions are calculated and paid out automatically.

Who is Groove for?

Groove is aimed at people who want to sell online without needing to hire a developer — course creators, coaches, bloggers, and small businesses. Built-in templates, marketing automation, and support for multiple payment gateways (including Stripe and PayPal) make it easy to start. Even the free version allows connecting several gateways and selling unlimited products without commissions.

How to issue an invoice for a Groove transaction in Poland?

Polish law requires entrepreneurs to issue invoices. Groove uses external gateways, most commonly Stripe, so it is worth knowing how to account for sales. Fakturownia provides an integration with Stripe, but it does not issue invoices automatically — payments are only imported and matched with existing documents.

This problem is solved by striptu.com — a simple tool that connects Stripe with Fakturownia. Once the account is connected, every Stripe transaction goes to the invoicing system and generates the appropriate invoice. This way, sales from Groove are accounted for automatically and in compliance with regulations, without manual data import.