Alternatives to Easy Cart and Easy Tools

Easy Cart and Easy Tools is a comprehensive all-in-one platform for digital creators, built by a Polish team. It enables the sale of products (e.g., courses, e-books) without the need for programming, offering, among other things, the EasyCart payment module and tools for handling taxes and invoices. Although Easy Tools provides a convenient turnkey solution, many people are looking for alternatives better suited to their specific needs. Below, we present the best alternatives to Easy Cart and Easy Tools, along with a comparison of their specifics, use cases, and recommendations depending on the creator's activity.

Most Popular Alternatives – Comparison Table

The table below presents key alternatives to Easy Cart/Tools. It includes the type of each platform, the cost model, and suggested use cases, i.e., situations where a given tool works best:

Tool	Platform Type	Costs (fees)	Best Use Case
Stripe	Payment gateway / Checkout	Commission approx. 2.9% + 1 PLN per transaction (no subscription)	Quick sale of a single product or simple services (payment integration on your own website)
Shopify	E-commerce platform (SaaS)	Subscription from approx. $39 (~160 PLN)/mo + transaction fees	Full-fledged online store with many products (physical or digital), extensive store and logistics features
WooCommerce	E-commerce plugin for WordPress	Free plugin (hosting cost + payment gateway commissions)	Store on your own WordPress site – full control, no subscription, but requires technical self-management
Gumroad	Content sales platform (MoR)	No subscription; commission ~10% + $0.50 per transaction	Selling e-books, video courses, graphics, and other digital products without the need to create your own website or store
Lemon Squeezy	Platform for creators (MoR)	Free plan: 5% commission + $0.50; paid plans with lower commission	Selling digital products (e.g., software, subscriptions, e-books) with automatic tax handling and your own mini-store
Sellfy	Store platform for creators	Free plan (limitations + 5% commission) or subscription from $19/mo (0% commission)	Selling digital and physical products by online creators; quick launch of your own store without coding

Abbreviations explained: SaaS (Software as a Service) – a cloud-based subscription tool; MoR (Merchant of Record) – a platform acting as the formal seller handling taxes/VAT on behalf of the creator.

When to Choose Which Tool? (Use Cases)

Choosing the ideal platform depends on what you sell and what features you need. Below, we compare use cases – situations where a given Easy Cart alternative works best:

- Selling a single product or simple services: If you want to quickly offer a single digital product (e.g., a PDF, a single recording) or a service without creating an entire store, Stripe is a good choice. Stripe allows you to instantly create a payment link or embed a checkout button on your own website, and commissions are limited to transaction fees only. It requires no subscription or complicated setup – an ideal solution for quick monetization of individual offers.
- A comprehensive store with many products: When you plan a full-fledged online store with an extensive product catalog, integrations (e.g., couriers, warehouse), various payment methods, and shipping options, Shopify works best. It is one of the most popular e-commerce platforms in the world, offering ready-made store templates, inventory management, payment integration, and even social media sales support. Shopify operates on a subscription model, but in return, you get a comprehensive tool for running a store from A to Z. Alternatively, if you prefer full control and already have a WordPress website, WooCommerce is a good choice – it transforms a WP site into a store, though it requires self-managing hosting, security, and add-ons.
- Selling digital products (e-books, graphics, downloadable content): For quick sales of digital content, platforms created with creators in mind are excellent. Gumroad is a well-known solution that allows you to sell e-books, music, graphics, educational materials, or licenses – without needing your own website. In a few minutes, you can create a product page on Gumroad and share it with customers. However, remember that Gumroad relies on commissions – the free plan deducts about 10% + $0.50 from each transaction. An alternative with a slightly different model is Lemon Squeezy, a newer platform with a similar concept but a lower commission (~5%) on the free plan. Lemon Squeezy acts as a Merchant of Record – it handles collecting VAT from EU customers, relieving the seller. If you want to avoid paying sales commissions altogether, consider Sellfy – there, in exchange for a fixed subscription, you can sell without commissions, which pays off at high sales volumes.
- Selling online courses and educational materials: Creators of video courses, training programs, or webinars may need specific features like lessons in an e-learning module, quizzes, completion certificates, or closed forums for course participants. In that case, consider dedicated course platforms, such as Teachable, Thinkific, or Podia. These tools allow not only selling access but also providing a comfortable course experience for participants (chapters, progress tracking, built-in video player, etc.). Podia also allows selling other digital products and offers a plan with zero commission when paying a subscription. However, if the course is in the form of a simple e-book or video recordings, it can just as well be sold through the aforementioned Gumroad or Easy Cart – it all depends on the features needed.
- Monetizing communities and content for fans: For influencers, vloggers, or podcasters who want to earn from a loyal community through a subscription or "paywall" model, a better alternative would be Patreon or its Polish equivalent Patronite. These platforms allow offering exclusive content in exchange for monthly financial support from fans. Commissions range from about 5-12% (depending on the Patreon plan), but in return, the creator gets infrastructure for managing subscriptions, communicating with patrons, and distributing bonus materials. If instead of subscriptions you prefer one-time "buy me a coffee" from fans, simple systems like BuyCoffee.to or Ko-fi are solutions that charge minimal commissions for handling micro-payments from the community.

Recommendations by Creator Type

There is no single universal solution – a different platform will be best for a graphic designer selling design projects than for an e-book author. Below, we present recommendations tailored to the type of creator activity:

For Graphic Designers / Designers

If you are a graphic designer, illustrator, or creator of digital assets (e.g., icons, fonts, templates), you probably want to sell digital files (images, design packs) or prints of your work. In this case, marketplace platforms or your own mini-store work well. If you want to reach a large customer base through a ready-made platform, consider Etsy (a popular marketplace for handmade and creative digital products) – it allows selling downloadable files, though it charges sales commissions. Alternatively, to maintain greater control over sales, you can use Sellfy or Gumroad to offer your graphics directly to fans. Gumroad is simple and allows you to quickly list, e.g., a pack of graphics or Photoshop presets, while Sellfy enables you to create an entire store with multiple products (e.g., various graphic collections) under your own brand. For freelance graphic designers selling design services (e.g., custom logos), Stripe payment integration or using 1koszyk (in Poland) for quick online payment collection may also be useful.

For Online Educators (Courses, Training Programs)

Online course and training creators should look for solutions dedicated to education. If you run a comprehensive online course (with lesson modules, video, quizzes), an ideal option would be a platform like Teachable or Thinkific – they provide a full e-learning environment along with payment processing. They allow easy user management, publishing lessons as modules, and tracking student progress. A downside may be the monthly subscription and commissions on lower plans, so alternatively you can consider Easy Tools (Easycart + Easyplayer) or WooCommerce + LearnDash on your own website – this gives you more control but requires more setup work. For simpler forms of education (e.g., individual webinars, educational e-books, consultations), lighter tools suffice: Gumroad for selling files or webinar tickets, or Zoom + Stripe (selling webinar access through Stripe payment, with material delivered, e.g., by email). It's important that the platform allows easy content delivery to course participants – here, EasyTools with the EasyPlayer module or Gumroad (file access after purchase) will serve their purpose for less complex products.

For Influencers / Online Creators

Influencers, YouTubers, or bloggers typically have an engaged audience and many monetization paths. The choice of platform depends on the revenue model. If you want to sell merch (merchandise) – e.g., T-shirts, gadgets – a great solution is Shopify with a print-on-demand service integration like Printful or Printify, or Polish store platforms like Shoplo/Shoper. This allows you to launch a professional store with physical products targeted at your fans. If, on the other hand, you plan to sell digital products for fans (e.g., photo filters, an e-book with tips, access to an exclusive vlog), consider platforms like Gumroad, Ko-fi (which also offers a store for files) or Stan Store (a tool popular among influencers for selling links, e-books, and consultations directly from their Instagram bio). For premium content monetization in a subscription model – as mentioned earlier – the best option is Patreon/Patronite, where fans can support you monthly in exchange for extras (e.g., additional episodes, group chat, behind-the-scenes). Influencers should prioritize ease of use and social media integration – so tools you can easily plug into your bio or promote with a single link (like the mentioned Stan Store or even your own Wix site with a store module) may prove the most convenient.

For E-book Authors / Digital Publishers

E-book authors face a choice: sell independently or through large marketplaces? If you already have a built audience or niche, it pays to sell the e-book directly – you'll get a higher margin and direct contact with the reader. The simplest route is using platforms like Easy Cart, Gumroad, PayHip, or Leanpub. Gumroad enables automatic file delivery (PDF/ePub) after purchase and handles the payment (just remember the commission). Leanpub is an interesting option for authors of guides and technical books – it allows publishing an e-book even while writing (an "early access" model) and has built-in features for updating files for buyers. However, if you want to reach the widest possible audience, you can't overlook Amazon KDP (Kindle Direct Publishing) – placing an e-book in the Kindle Store gives you the potential to reach millions of readers worldwide. The downsides are commissions (Amazon takes about 30% of the price for most e-books) and the need to comply with their regulations. That's why many authors combine strategies: they sell on Amazon for reach and simultaneously offer the e-book on their own site (e.g., through WooCommerce + Easy Digital Downloads plugin or EasyCart) for loyal fans, often bundled with bonuses. In summary – for an e-book author looking for an alternative to Easy Tools, Gumroad will be the easiest to start with, WooCommerce with Easy Digital Downloads will provide full control, and Amazon KDP the largest marketplace.

Summary

When choosing an alternative to Easy Cart and Easy Tools, it's worth considering the specifics of your activity and long-term goals. Easy Tools offers a convenient all-in-one ecosystem, but as we've shown, there are many other options on the market: from simple payment gateways (Stripe), through complete store platforms (Shopify, WooCommerce), to services designed for creators (Gumroad, Lemon Squeezy, Sellfy, and others). Each of these solutions has its strengths and weaknesses – the key is to choose the tool that best suits your needs in terms of features, costs, and sales model. We hope the above comparison will help you make a decision and find the ideal platform for selling your products or content. Good luck monetizing your creative work!